Defined by a Number
Global :60 Anthem
More than a Number
We designed a line of jeans with no size tags and opened a pop-up store.
Vending Machine
We surprised commuters with a vending machine filled with packaged joy and delight.
Box of Moxie
Limited Edition Boxes of Moxie were produced to launch National Weigh-In Day.
Weigh-In Day
We asked women to weigh themselves on a giant scale in Times Square.