Defined by a Number

Global :60 Anthem

More than a Number

We designed a line of jeans with no size tags and opened a pop-up store.

Vending Machine

We surprised commuters with a vending machine filled with packaged joy and delight.

Box of Moxie

Limited Edition Boxes of Moxie were produced to launch National Weigh-In Day.

Weigh-In Day

We asked women to weigh themselves on a giant scale in Times Square.

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